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Social Media Rules
Christine Teng on Thursday, 17 March 2011 23:02 Social Media


 

If you are engaging in social media efforts following a few key golden rules will impact the success of your social media marketing and social web activities:

 

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7 Steps to Boosting Your AdWords ROI
Christine Teng on Wednesday, 12 January 2011 12:10 Search Engine Marketing

Are you among the countless Google advertisers vying for clicks and customers but haven’t quite been able to figure out how to get your Google campaign to work for you? Or worse, just don’t have the time to figure out how Google even “works”? Are you finding your click-thru rates are horribly low, that your click costs have become unmanageable or that your return on investment (ROI) is simply disappointing?

While AdWords is a fantastic way to get prospective clients and customers to your website, it also has a fairly sharp and often arduous learning curve, one that you unfortunately can’t ignore. Simply put, Google rewards well-managed campaigns in the form of low click costs and low minimum bids, and conversely punishes poorly managed campaigns with higher click costs and higher minimum bids. This can mean that your competitors are paying less per click while getting more customers than you are! That can be pretty discouraging when it's your own money, time and even online reputation on the line.

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Landing Page Optimization Methodology & Testing
Christine Teng on Sunday, 03 October 2010 19:50 Landing Pages

So you've negotiated a media buy or successfully set-up your ppc campaign and now are ready to receive traffic and convert users into sales! Voila! But wait, that's just the start of any marketer's program. Landing pages are vital to the success of any online marketing campaigns. Getting a system in place to conduct and to optimize landing pages efficiently can make or break success of your campaign. Here are a few tips in no particular order that are essential to creating landing pages and developing an optimization methodology to use for any online marketing campaign:

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